- Bachelor’s Degree in Marketing, Business Management, or related field.
- CIM / SLIM qualification (completed or partly completed) will be an added advantage.
- 4–5 years’ proven experience in brand management & trade marketing (FMCG preferred).
- Ability to manage multiple projects, meet deadlines, and work cross-functionally.
Assistant Brand Manager
Summary
Sri Lanka
On-Site
LKR
-
250000
Full-time
Category
FMCG
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Roles & Responsibilities
A leading FMCG organization is on the lookout for a dynamic Assistant Manager – Brand to join its marketing team. This role is critical in driving brand growth, sales development, trade marketing, and promotional activations. The position offers exposure to both Modern Trade (MT) and General Trade (GT), while working closely with top agencies and partners to execute impactful brand initiatives.
You will be reporting directly to the Head of Marketing and will play a key role in developing and implementing strategies that strengthen the company’s brand presence and market leadership.
WHO CAN APPLY?
We are seeking candidates who:
- Have 4–5 years of experience in brand management, trade marketing, or promotions within FMCG.
- Are passionate about brand building, sales growth, and consumer engagement.
- Are skilled in managing trade & promotional activations and agency coordination.
- Are open to travel and thrive in a fast-paced, competitive environment.
KEY RESPONSIBILITIES
- Develop and execute brand strategies to drive sales and market share growth.
- Lead trade and promotional activations, ensuring strong consumer impact.
- Coordinate with advertising, media, and activation agencies for brand campaigns.
- Oversee brand training initiatives to ensure consistent brand communication.
- Manage Modern Trade and General Trade marketing activities effectively.