Head of Marketing / Merchandising

OVERVIEW:

Our client is a leading multinational apparel manufacturer seeking for an Head of Marketing who will lead the development and execution of the marketing strategy for our intimate wear division. The ideal candidate will have deep experience in the fashion industry, with a strong understanding of branding, consumer behavior, and market trends in the intimate wear sector. This role will be responsible for driving brand growth, ensuring consistent brand positioning, and maximizing market share.

KEY RESPONSIBILITIES

1.Strategic Marketing & Brand Management

• Develop and execute comprehensive marketing strategies that align with the company’s objectives and resonate with the target audience.
• Oversee brand positioning and identity to ensure consistency and competitiveness in the intimate wear market.
• Conduct market research to identify consumer trends, preferences, and competitors’ activities.
• Monitor and enhance the performance of brand campaigns, analyzing ROI and adjusting strategies as needed.

2.Product Development & Launches

• Collaborate with product development teams to ensure collections meet consumer needs and market demands.
• Plan and execute product launches, ensuring maximum visibility and consumer engagement.

3.Team Leadership & Development

• Build, mentor, and lead a high-performing marketing team.
• Foster a culture of creativity, collaboration, and innovation within the team.

4.Budgeting & Performance Management

• Manage the marketing budget effectively to ensure maximum ROI.
• Track and report on marketing performance, adjusting strategies as necessary to meet KPIs.