Head of Merchandising
Summary
Bangladesh
On-Site
USD
4000
-
5000
Full-time
Category
Apparel
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Roles & Responsibilities
- Develop and implement integrated merchandising and marketing strategies to drive growth and optimize the performance of intimates wear products.
- Oversee the merchandising function, including product assortment planning, pricing strategies, and inventory management to ensure alignment with market demand and company goals.
- Lead and manage the marketing team, providing strategic direction and ensuring cohesive execution of marketing campaigns and initiatives.
- Collaborate with product development teams to align merchandising strategies with product launches and market trends.
- Conduct market research and competitive analysis to identify opportunities and inform both merchandising and marketing strategies.
- Develop and execute marketing campaigns across digital, print, and social media channels to enhance brand visibility and consumer engagement.
- Manage budgets for both merchandising and marketing activities, ensuring effective resource allocation and ROI.
- Build and maintain relationships with key stakeholders, including retail partners, media, and industry influencers.
- Monitor performance metrics and analyze data to evaluate the success of merchandising and marketing efforts, adjusting strategies as needed.
Pre Requisites
- Bachelor’s degree in Marketing, Business Administration, Merchandising, or a related field. Advanced degree preferred.
- Minimum of 10 years of experience in merchandising and marketing within the apparel industry.
- Extensive experience with intimates wear merchandising and marketing is essential.
- Strong understanding of merchandising principles, market trends, and marketing strategies specific to the apparel sector.
- Proven track record of leading cross-functional teams and executing successful merchandising and marketing initiatives.