International Marketing Manager

We are looking for a strategic and proactive International Marketing Manager to lead the development and execution of global marketing initiatives for our tyre product portfolio. The ideal candidate will have a deep understanding of tyre markets, strong branding expertise, and the ability to drive market penetration and brand recognition in international territories.

Key Responsibilities:

Marketing Strategy & Planning:

• Develop and implement international marketing strategies aligned with global business objectives.
• Conduct market segmentation and positioning for different product categories across regions.
• Plan and manage marketing budgets for international regions.

Market Research & Analysis:

• Conduct in-depth market analysis including competitor benchmarking, consumer behavior, pricing, and trends.
• Provide actionable insights for new product development and go-to-market strategies.
• Monitor brand performance and ROI across markets.

Channel & Partner Support:

• Support overseas distributors, dealers, and sales teams with marketing tools and campaigns.
• Develop co-branded promotional strategies with partners.
• Train international partners on product positioning, branding, and marketing techniques.

Event & Trade Show Management:

• Organize and represent the company at global trade fairs, expos, and dealer conferences.
• Coordinate product launches and promotional events in international markets.

Key Requirements:

• Bachelor’s/Master’s degree in Marketing, International Business, or a related field.
• 5–10 years of international marketing experience in the tyre sector.
• Strong understanding of tyre industry dynamics, customer segments, and competitive landscape.
• Prior hands-on participation in major global trade fairs and exhibitions is essential.
• Experience in managing international branding and marketing campaigns.
• Excellent written and verbal communication skills in English; multilingual skills are a plus.