Senior Brand Manager

Job Summary:

We are seeking an experienced and strategic Senior Brand Manager to lead the development, implementation, and management of our brand strategies across various platforms. The ideal candidate will have a strong background in brand management, marketing, and consumer behavior with a proven track record of building and growing successful brands. This role is pivotal in shaping the brand’s perception, driving customer engagement, and contributing to business growth.

Key Responsibilities:

• Develop and implement comprehensive brand strategies that align with the company’s overall goals and objectives.
• Lead cross-functional teams in the execution of brand initiatives across digital, traditional, and retail channels.
• Conduct market research, consumer insights, and competitive analysis to inform brand direction and positioning.
• Oversee the creation and production of marketing campaigns, ensuring consistency in voice, messaging, and visual identity.
• Manage budgets for brand campaigns and initiatives, ensuring optimal ROI.
• Monitor brand performance metrics and KPIs, adjusting strategies as necessary.
• Partner with product development, sales, and customer service teams to ensure brand alignment across the organization.
• Mentor and guide junior brand and marketing team members.
• Lead external agency relationships including creative, media, and PR partners.
• Represent the brand at key industry events, trade shows, and promotional activities.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 8+ years of experience in brand management, preferably in FMCG, or a similar industry.
• Strong analytical, strategic thinking, and project management skills.
• Excellent communication and leadership abilities.
• Proven experience with brand strategy, positioning, and campaign execution.
• Creative mindset with the ability to innovate while staying within brand guidelines.